{"id":501,"date":"2019-08-30T08:33:26","date_gmt":"2019-08-30T08:33:26","guid":{"rendered":"https:\/\/www.buyselltext.com\/blog\/?p=501"},"modified":"2019-08-20T17:35:31","modified_gmt":"2019-08-20T17:35:31","slug":"top-marketing-automation-trends-for-2020","status":"publish","type":"post","link":"https:\/\/www.buyselltext.com\/blog\/top-marketing-automation-trends-for-2020\/","title":{"rendered":"Top Marketing Automation Trends For 2020"},"content":{"rendered":"\n

T<\/strong>The machines are taking over.<\/p>\n\n\n\n

No, maybe not in the same way that they did in the\nTerminator movies \u2013 but smart, savvy, and strategic marketers and entrepreneurs\ntoday are leaning on machines, AI, and automation more than ever before to\nhandle the heavy lifting of finding and converting new customers.<\/p>\n\n\n\n

Marketing for 2020 is starting to shape up into a bit of a\nWild West kind of situation. These tools are still pretty brand-new, marketers\nare still learning how to get a handle on them, but they aren\u2019t shy at all\nabout dropping them into their marketing machine and seeing what they are\ncapable of.<\/p>\n\n\n\n

If you want to be sure that your competitors aren\u2019t blowing\nthe doors off of your marketing efforts today and tomorrow, these are the\nautomation trends you\u2019re going to want to zero in on<\/p>\n\n\n\n

Chat Bots Are Taking Over<\/h3>\n\n\n\n

Online chat bots used to be very simplistic and (honestly)\nnot all that useful.<\/p>\n\n\n\n

Today, nothing could be further from the truth.<\/p>\n\n\n\n

Not only has the artificial intelligence running these chat\nbot tools grown by leaps and bounds in just the last five or ten years, but\nmajor investments are being made behind the scenes to work with professional\nwriting services to craft more \u201chuman\u201d responses and interactions.<\/p>\n\n\n\n

These efforts are making these tools more useful and more\neffective while also freeing up a lot of the time that employees used to spend\nresponding to these kinds of messages. This is definitely a big part of\nmarketing moving forward.<\/p>\n\n\n\n

Contextual Marketing is Bigger Than Ever<\/h3>\n\n\n\n

Contextual marketing \u2013 making sure that every piece of marketing\nyou have to offer is tied as much as possible into the now, the moment, and the\ncurrent zeitgeist \u2013 is a huge piece of the puzzle when it comes to business\nsuccess in 2019 and is certainly going to be even more important in 2020.<\/p>\n\n\n\n

AI is hugely important, but so is Big Data and other\nautomation tools that allow you to plug into what\u2019s hot right now even if it\nisn\u2019t immediately apparent on the surface level. It\u2019s impossible to keep your\neye on pop culture right now and still run every other aspect of your business\nwhich is why strategic marketers and entrepreneurs are leaning on automation to\ndo that for them.<\/p>\n\n\n\n

Contextual marketing cuts through the noise and clutter\ntraditional marketing makes a mess of, eliminates spray and pray kinds of\ncampaigns, and allows you to better target your ideal prospects along the way.<\/p>\n\n\n\n

Voice Search is Critical<\/h3>\n\n\n\n

Mobile search is already an absolute monolith in the world\nof marketing but voice search hasn\u2019t yet reached that kind of critical mass\nnecessary to make it \u201cthe next big thing\u201d \u2013 but it isn\u2019t all that far away,\neither.<\/p>\n\n\n\n

According to industry sources, nearly 50% of ALL online\nsearches are going to be made through voice search capabilities by the time\n2020 closes. You simply CANNOT afford to miss out on the flood of traffic this\nis going to bring to your online platform if you jump out ahead of things ASAP.<\/p>\n\n\n\n

More important now than ever before to not only work with\nthe best SCO content writing services to optimize your content, but you need to\nbe sure that you are making the decision to hire American content writers if\nyou are catering to the American markets.<\/p>\n\n\n\n

Only these professional writers are going to be able to\ncreate content that natural language speakers recognize, the kind of content\nthat voice searches are going to be drawn to more often than not. There\u2019s a lot\nof real power and leverage in making this decision, so go for quality article\nwriting targeted towards voice search if you want to ride this next wave before\nyour competitors do.<\/p>\n\n\n\n

Offline and Online Campaigns Will Blend Together<\/h3>\n\n\n\n

We\u2019ve already seen a lot more symbiosis between off-line and\nonline marketing campaigns but in 2020 things are going to blend together even\nmore so, especially thanks to mobile marketing and all that automation has to\noffer.<\/p>\n\n\n\n

We aren\u2019t all that far away from using our mobile devices to\n\u201cscan\u201d the real physical world in front of us and then have digital\nrepresentations, contextual advertising, and other online experiences beamed\ndirectly to us through our mobile devices.<\/p>\n\n\n\n

The lines between off-line campaigns and online campaigns is\nblurring more and more. You need to be thinking about how you can bring\noff-line prospects to your online world, how you can reach your online people\noff-line, and how you can perfectly meld these two disparate efforts so that\nthey are both improving the results of one another.<\/p>\n\n\n\n

Automation is changing the landscape of marketing from top to bottom. Smart marketers understand that this change is going to come whether or not they jump on board, and they also recognize that there\u2019s a real opportunity to get out in front of their competitors that may not be willing or ready to make the jump themselves.<\/p>\n\n\n\n

References<\/strong><\/p>\n\n\n\n

\n
Digital Marketing in 2020: A glimpse into the future<\/a><\/blockquote>