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Tips & Strategies From Our Team Of Expert Content Marketers

Why Mobile Marketing Is Absolutely Crucial These Days

As a smart and strategic business owner and online marketer these days, you absolutely MUST be making the most of mobile marketing efforts – getting ready to ride the next big wave in marketing clear past your competitors and into bigger paydays. Unfortunately, there are a lot of otherwise smart and strategic business owners out […]

Instagram—Where To?

As Instagram rolled out several new features in 2018, the landscape of Instagram is settling in to its new normal. Of course, nothing stays the same for too long when it comes to social media marketing, so here’s how these new features might trend this year. IGTV IGTV, launched in June 2018, is a “new […]

5 Mistakes to Avoid in Online Marketing

Online marketing changes and evolves every day, but some principles are likely to remain in the future, even as new techniques and media platforms are added to your online marketing toolbox. When you’re working your way down your marketing funnel, optimizing each step, make sure you don’t make these five common mistakes: 1. Not understanding […]

Want to become an innovator in your field? Start with any of these books.

One thing that all innovators have in common is a drive to create something new that will change the way things are today. Whether they set out to become innovators or just to solve a problem, these people have the vision to see a world that is a little different from the one in which […]

Branding is overrated! Build reputation instead

Every business wants branding If a business is not growing, it is shrinking, the old adage could’ve said. Every owner and investor wants their business to grow. If it doesn’t, what’s the point? Every business is looking for ways to attract new customers while retaining and upselling existing customers. As you search for strategies to […]

Dos and Don’ts in Influencer Marketing Campaigns

What was once limited to mainstream celebrity endorsements, influencer marketing campaigns are now ubiquitous at every niche and level of influence. They are known to have high return on investment compared to other forms of advertising for all kinds of businesses—some sources even say eleven times the ROI of banner ads! But they are not […]

Follow the money: Industries and jobs of the future

As we hurtle toward the 2020s, what once sounded so futuristic is right around the corner. The gig economy, self-driving cars, and robots automating unskilled jobs are here to stay. Every day, the way we live is moving toward profound and irreversible change. Many industries and professions are going the way of the horse and […]

Does my business need a blog?

DThe short answer: most definitely People in this age are dynamic, social creatures. The internet and social media have contributed to this phenomenon, molding each successive generation with a greater thirst for knowledge. Why does it matter to my business? It would only make sense that businesses cater to this information/content-hungry revolution; blogs are a […]

Google Core Update June 2019: What Is It About

For the first time in, well, ever the folks at Google decided to announce ahead of time that they were going to roll out a major change to their search engine algorithm – promising that the Google Core Update for June 2019 was going to shake things up quite a bit, but giving people at […]

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